"I felt called to work with a particular population and knew what I could do for them and the impact that would have in their lives, but could not seem to know how to communicate this in a way that landed. I actually hired Martina to teach me how to use FB organically to find my people, but in the discovery call with her realized she is brilliant at messaging, and my immediate need was copy for my website.
I struggled with a clear answer anytime I was asked what I do, and could not come up with content for my personal website.
It was key that Martina both understood my ideal client base and understood who I am and what I do at the level I do it. I am not mainstream and this is the genius in Martina - she is the first person I have found who could help me with copy who is not mainstream. I was able to finally understand how to communicate what I do in a way that lands. In fact, during this process, I organically reached out to someone I wanted to partner with and they literally told me they were a yes just from how I described how I could help them.
Frankly, I hate “marketing” and wanted to hire Martina to do it for me. She would not and told me it is a skill I needed to learn. It was not fun, but I believe she did empower me with the ability to communicate in a way that will continue to open doors.
I am the only one in the world I know who does what I do, but it didn’t matter without the ability to communicate about it in a way people get it - that is so essential to my business. Foundational.
I have already told everyone I know who is building/shifting a business about Martina. Anyone who feels called to serve a particular audience could benefit from learning these skills.
Up to now I have played small and essentially hidden - I dimmed my light to fit in and not make others uncomfortable. For me the process of stepping out into the world owning my power and unique contribution to the world is scary because somehow that can feel threatening to people or they can get judgy. Martina was truly the perfect person to go through this process with because she saw me fully (not hiding) and could fully support me stepping into that."